Kindness is golden

Karen Lin

Product Designer Product Manager UX Designer

Beneath the surface of this page, two words are embossed: “Be kind.”

Projects

Three products, each starting from the same question — what is actually getting in someone’s way?

  • GBCS Group Website

    The GBCS website hero: an aircraft, a container ship and a truck at night
    The GBCS website homepage: a monochrome container ship behind the GBCS Group logo

    Designed and built a fleet advisory firm’s website twice, WordPress first and then in code, with motion that keeps a premium brand calm.

    • Web design & build
    • Brand system
    • Motion
    Visit gbcsgroup.com
  • TossLess

    Helping households use food before it goes to waste

    • End-to-end UX
    • Mobile app
    • User research
  • Steam App Redesign

    Cutting decision fatigue out of buying games

    • Product strategy
    • 12 interviews
    • Team of 3
  • Aquila Health Network

    Built a Power BI analytics platform and predictive no-show model for a 40-clinic healthcare network, targeting a 15% reduction in missed appointments and 5% revenue growth.

    • Analytics
    • Data modeling
    • Predictive POC
  • Apple Health — Cycle Tracking

    Under user research…

Photography

Design is where I solve. Photography is where I notice.

An ongoing, undirected record — light on a wall, someone's hands, the ten seconds before a place empties out.

About me

Portrait of Karen Lin

I’m Karen, a product designer who leads a design team, still hands-on with the craft: flows, systems, the pixel-level decisions that make something feel considered instead of assembled.

My process starts with research, not screens. I run interviews, sit with the uncomfortable finding, and let it reshape the brief rather than decorate it. But the work lives or dies in the details after that, how a label reads, how a flow holds together under edge cases, where a system bends and where it shouldn’t. A screen that says “expired” makes someone feel judged; one that says “use up soon” gets them to actually cook dinner. That gap is design, not copywriting, the words are just where you can see it happen.

I lead a team day to day, but I stay close to the craft because the thinking doesn’t scale if I stop doing it myself.

Off the clock I photograph, and collect hearts I find by accident. Same instinct as the work. Pay attention, be kind about what you find.

What I do

  • Product & UX design
  • Product management
  • User research & usability testing
  • Design systems
  • Prototyping

Tools

  • Figma
  • Framer / Prototyping
  • Adobe CC
  • Notion, Jira
  • Light front-end

Currently open to product design & PM roles

Let’s create
kindness, together.

k.lin@klindns.com